Street flags and banners have long been accepted as essential forms of decoration, beautification and communication in towns and cities around the world, and especially in Australia. They provide colour, vibrancy and movement, are a cost effective and are a proven way to provide a festive atmosphere and a ‘look of success’.
Street flags and banners play a major role in the marketing plans of councils, community and business associations, events promoters and advertisers – providing both long term branding and short-term messaging focused on events and local happenings.
However, the installation of street flags and banners is typically slow, resource hungry and costly, especially in urban areas. The task of raising and lowering them typically requires cherry pickers, qualified technicians, traffic management plans, health and safety compliance – and often road or lane closures and the need to operate at night.